Customer Testimonials

Sharon is a wonderful representative to work worth. She has always been helpful and a true professional.

Always a great experience with Jadon B. at Sharpe. Their turnaround is excellent compared to other higher end dealers out there.

Was a smooth experience from start to finish. Rich was a great salesman with no high pressure and was able to answer all our questions. Mary in Finance was very professional and explained everything in detail as well. They don't move a ton on pricing, but the professional level of the entire team from start to finish made it worth the purchase.

Love the place and the people. Sharon is who helps me when I go to Shapre, she is the best and I highly recommend her. Might be a bit expensive but it’s worth it to have trusted mechanics working on your car and not messing up.

Great service experience top to bottom. Video from the tech detailing what they had done and recommendations for things to address, really first class. Sharon was an ideal service manager. Friendly and communicated well with me. Thanks to all involved!

Best experience I've ever had getting my car serviced anywhere!

Jason in the Service Dept provides great customer service and I trust his recommendations. The service techs sends a video inspection which is very helpful. I would highly recommend Sharpe BMW sales and service and have since 2021 when I moved to this area.

Recently relocated to the Grand Rapids area and Sharpe went the extra mile to help make sure the transition went smoothly. They took my car in just a few minutes before close and the team stayed late to make sure all of my concerns and questions were addressed. The team helped navigate the complex BMW ultimate care+ warranty. The only reason I didn’t give 5 stars is that there was a flush service that was not included in my warranty package that I was not consulted on prior to the service being performed. Overall very satisfied with Sharpe BMW and ... Read More

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Google - Jul 8, 2025

Recently relocated to the Grand Rapids area and Sharpe went the extra mile to help make sure the transition went smoothly. They took my car in just a few minutes before close and the team stayed late to make sure all of my concerns and questions were addressed. The team helped navigate the complex BMW ultimate care+ warranty. The only reason I didn’t give 5 stars is that there was a flush service that was not included in my warranty package that I was not consulted on prior to the service being performed. Overall very satisfied with Sharpe BMW and would recommend.

My experience at Sharp was extremely positive. Sharon and Jessica were very professional and helpful. They went the extra mile.. would definitely recommend Sharp to others.

First class service, so professional and personable at the same time. Very pleasant experience.

Absolutely had the best experience with buying my BMW X5 here. Bob was easy to do business with and made buying my car enjoyable. Everyone was extremely helpful from start to finish. I will keep doing business with Sharpe in the future!

Always great service, thank you Jason

Fabulous

Sharpe BMW was awesome as usual Jason did a great job of keeping me informed as to the status of my car They are a pleasure to do business with

Friendly staff. Very quick service turn- around.

First time I have ever bought a car sight unseen & this was probably the easiest, most amazing car buying experience I have ever had (& I have bought a lot of cars) Found exactly what I wanted at Sharpe, but I live in Illinois & simply couldn’t get to Michigan. The entire process, simply top tier! Highly recommend!

Erika was very helpful and friendly in helping us pick out a new vehicle! She helped us narrow down what we were looking for and was able to find a car that checked all the boxes in what we wanted. She did a great job in showing all the functions and made the whole process seamless!

I had the pleasure of working with Erika during my training at Sharp BMW and I can confidently say she made a lasting impression. Her knowledge of my new X3 and her customer service were outstanding, but what truly set her apart was her approachable teaching style and genuine investment in every trainee’s success. Thank you Erika!

Erica Agon recently assisted me with the technology available on my new automobile . She was most helpful to me and helping me understand the use the new technology.

Fabulous! Friendly! Helpful! Knowledgeable! And they love BMW’s Erika was amazing today.

Today I brought our “new to us” BMW X7 into Sharpe BMW for a persistent warning indicator that said the rear seat wasn’t locked into place. No matter what we tried, we couldn’t remedy the issue. We scheduled an appointment, brought the car in, and were blown away by how fast and effective the team was in resolving the issue. A gentleman in the service department—Jason, I believe (forgive me, I’m terrible with names)—was especially impressive. He was professional, kind, and incredibly helpful throughout the entire process. The whole experience was seamless and efficient. They ... Read More

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Google - Jun 4, 2025

Today I brought our “new to us” BMW X7 into Sharpe BMW for a persistent warning indicator that said the rear seat wasn’t locked into place. No matter what we tried, we couldn’t remedy the issue. We scheduled an appointment, brought the car in, and were blown away by how fast and effective the team was in resolving the issue. A gentleman in the service department—Jason, I believe (forgive me, I’m terrible with names)—was especially impressive. He was professional, kind, and incredibly helpful throughout the entire process. The whole experience was seamless and efficient. They had me in and out and back on the road in no time. Truly a wonderful experience—thank you, Sharpe BMW! A+, Sharpe, thank you!

I bought a BMW from Ryan Shmall last week. He walked me through the whole process as we were 4 1/2 hours apart. He was honest, punctual with replies, and drove to meet me halfway to deliver the car to me. A terrific experience!

The service was fantastic. Thanks

Great service and very helpful and friendlly staff

Ryan was amazing in helping us buy our M340i. Everything was simple from start to finish. He even personally delivered the car to us with a full tank of gas. Thank you so much Ryan! We'll be back

Love Sharpe BMW, very skilled and professional to work with!!!

Absolutely amazing! I worked with Bob Fairchild and he was amazing. Not pushy. We talked over all the pros and cons about the car I wanted to purchase. I explained the budget that I wanted to be in. Bob was great made the deal happen. On day of delivery it was fast and efficient! Everyone was kind and respectful and made the experience awesome. I would definitely recommend. 5 star.

My husband and I came in on a Friday afternoon and took home a gently used 2022 X3 M40i the next day. Ryan and Shawn were great to work with. The whole process was very quick and easy. Ryan went out of his way to get this deal done, he worked after hours to help us get our financing secured. We also traded in our vehicle, it was painless. I have not used the service dept yet but based on our sales experience I have high hopes.

Awesome staff, great at straight talk, wildly helpful and insightful. If you’re looking for a BMW in SW Michigan, this is the place to go.

So pleased to work with Ryan on our purchase of our 2025 X5. He was so easy to work with and gave us great info on rebates. The whole team at Sharpe is great and look forward to traveling in our new wheels for a few years. Thank You so much.

Sharpe is the most professional, courteous dealership I’ve ever worked with. Not only do they reach out when my vehicle is due for service, but they also take video of my vehicle while a technician narrates what he is seeing, the app provides live time updates, and they also coordinate a ride to/from the dealership. It’s top-notch service and I couldn’t be happier to get my BMW serviced here! Thank you, Sharpe Team!

We had a wonderful experience with Genius Erica! She was very pleasant and patient while teaching us (senior citizens) how to use all the technology on our new BMW. We think she is a very important part of your team!!!

We found a BMW x7 that we really like but it was sold. Ryan asked us to come in to show us some other ones they had. The moment we walked to look at the car we were in love. Ryan took the time to show us everything in the car, take it for a drive, and eventually purchase it. Ryan was very kind, and willing to answer all of our questions very quickly. He is very easy to get a hold of and is very educated on bmw’s. He really went above and beyond to please us and ... Read More

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Google - Mar 23, 2025

We found a BMW x7 that we really like but it was sold. Ryan asked us to come in to show us some other ones they had. The moment we walked to look at the car we were in love. Ryan took the time to show us everything in the car, take it for a drive, and eventually purchase it. Ryan was very kind, and willing to answer all of our questions very quickly. He is very easy to get a hold of and is very educated on bmw’s. He really went above and beyond to please us and make sure everything we asked for was done. He made this process so easy. We had a great experience.

Just had my BMW serviced under recall at Sharpe and the entire process was very easy from start to finish. Shoutout to Justin Konsdorf in the service department for always communicating what was going on and giving me realistic expectations throughout. Thanks!

Excellent service.

I had to pick up some stored winter tires and they made the pickup fast and easy!

Working with Anthony, Jeremy, and Erika was a great experience. They were patient and understanding and went the extra mile to resolve issues prior to selling us the car. I highly recommend Sharpe BMW for new and used car sales.

I couldn’t be more thrilled with the experience I had purchasing my new x7 from Sharpe BMW. Ryan S made everything simple, enjoyable, and low pressure. He was responsive to my questions and just a joy to work with. Thanks!!

I have purchased 2 cars from Sharpe and I am always pleased with the experience. Not only does the sale go smoothly, but they are always there to provide additional help if needed. Great customer service throughout the purchase cycle!

Sharpe is the best place in town to do business with. Great people, fantastic inventory, and locally owned. I recommend this dealership to anyone looking for a vehicle, service, parts, and a great experience. Sharpe always provides exceptional customer service. They care, and it shows!

Although we have yet to purchase a vehicle here, Michael Seech is always there to provide top notch service. He is helpful, knowledgeable, and enthusiastic about the brand. If you are in the market for a BMW, go see him. You will not be disappointed.

I showed up 1 week late for my appointment (my fault). Sharpe was able to handle my service without blinking an eye. Jason Bigelow in service and Jason in parts both went above and beyond to make sure I had an excellent experience. Sharpe will always be the first place I go when I need a new vehicle. I will also recommend them to my friends and family. They have earned that by making me feel like a valued customer. The entire team is excellent.

It is rare that you find a business that has integrity and that will protect their reputation and customers. I found that at Sharpe BMW. I purchased a certified used X7. This SUV was to be used for my business which involves putting on a lot of miles. Unfortunately, this SUV had major repair issues that was unknown at the time by either Sharpe or the Car Fax that was pulled up on the vehicle. On the 3rd major repair I went into Jeremy Dutcher's office to not only complain about my experience but to express that I no ... Read More

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Google - Jan 14, 2025

It is rare that you find a business that has integrity and that will protect their reputation and customers. I found that at Sharpe BMW. I purchased a certified used X7. This SUV was to be used for my business which involves putting on a lot of miles. Unfortunately, this SUV had major repair issues that was unknown at the time by either Sharpe or the Car Fax that was pulled up on the vehicle. On the 3rd major repair I went into Jeremy Dutcher's office to not only complain about my experience but to express that I no longer wanted the vehicle since it exhibited a tendency to be unreliable. Normally when you purchase a used car, you expect that you will have issues and I purchased the warranty, so I was not out much money on the repairs, but the reality is that it was affecting my business with the time the SUV was not usable. Once I explained that I wanted my money back and that I would be open to purchasing a new X7 instead of anther used vehicle to assure reliability, Jeremy kicked in and created a program where the burden of losing dollars on a SUV that I only owned for a few months would not be totally up to me. Sharpe, BMW headquarters and Jeremy's creativity not only returned a majority of my original purchase price on the used vehicle but also allowed me to enjoy a 2025 X7 which is turning out to be reliable as expected. I would recommend Sharpe to all who are searching for a reliable dealership.

The team at Sharpe BMW was excellent throughout the buying process. They are professional, knowledgeable and personable. They know the BMW process, they understand the BMW customers, they focus on the consumers values for each vehicle. Special thanks to Jeremy and Erika!

Land Rover of Grand Rapids is dishonest, misguides you, lies about how much service cost and how much a vehicle cost. This dealership is full of lies and smoke and mirrors! Beware and trust us you will be glad you did.

Read at DealerRater

Brett Baker is great to work with!

Came in for service for my m3 and had to get a few recalls complete. They did a wonderful job and in a timely manner. All the service guys there were very helpful and extremely pleasant! They took very good care of me. I would definitely go back there again!

Picked up a CPO 2022 3 series from Sharpe BMW this past week. As a first time buyer I was a bit nervous going in. Michael Seech was the salesperson who assisted me. I can confidently say he was one of the most professional and caring individuals I have ever worked with. He made the entire process seamless and hassle-free. Being in the car industry myself I can personally attest to how great each and every person was at Sharpe BMW. At no point did I feel pressured or rushed to make a decision, the entire process was incredibly easy. If any ... Read More

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Google - Oct 10, 2024

Picked up a CPO 2022 3 series from Sharpe BMW this past week. As a first time buyer I was a bit nervous going in. Michael Seech was the salesperson who assisted me. I can confidently say he was one of the most professional and caring individuals I have ever worked with. He made the entire process seamless and hassle-free. Being in the car industry myself I can personally attest to how great each and every person was at Sharpe BMW. At no point did I feel pressured or rushed to make a decision, the entire process was incredibly easy. If any of you are out there looking to purchase a BMW, I HIGHLY recommend going through Sharpe on 28th! Ask for Michael Seech and I guarantee you will not regret it. I will absolutely be back in the future when I look to purchase my next vehicle. Thanks again to everyone at Sharpe and keep killing it!

I am not a local, but Sharpe had the needle that wasn't in the haystack! Anthony was an Amazing sales associate, making sure everything went flawlessly with purchasing my dream car. Jason the GM at Mini was absolutely Amazing as well, working with me effortlessly, giving me all the information on the Mini Certified Preowned, even giving me the scoop on the previous owner of my vehicle of choice. Anthony waited patiently as delays from the hurricane cause my ETA to climb 7 hours. He picked me up at the airport and we were through in record time. Shawn in ... Read More

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Google - Sep 30, 2024

I am not a local, but Sharpe had the needle that wasn't in the haystack! Anthony was an Amazing sales associate, making sure everything went flawlessly with purchasing my dream car. Jason the GM at Mini was absolutely Amazing as well, working with me effortlessly, giving me all the information on the Mini Certified Preowned, even giving me the scoop on the previous owner of my vehicle of choice. Anthony waited patiently as delays from the hurricane cause my ETA to climb 7 hours. He picked me up at the airport and we were through in record time. Shawn in Finance was patient, kind, and very educational, helping me understand all the options i had and working with me. 10/10 would recommend working with these fine gentleman. I work in the car business myself and these gentleman are of a very high Caliber. I cannot express enough how much of a joy it was having such an easy car buying experience with wonderful professionals.

I picked up my 2024 X3 M40i last Friday. The delivery process was very personal and special. The process all started last January when I first met with Drake to start discussing the new 2025 X3, what it might look like, when it would be revealed, when I could order one, etc. I really appreciated Drake's honesty in not overpromising the timing. In the end, he was spot on, locking me in very early on the list for their first allocation. Once the 2025 was revealed, I changed my mind and decided to go with the 2024. All was fine with Drake, ... Read More

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Google - Aug 14, 2024

I picked up my 2024 X3 M40i last Friday. The delivery process was very personal and special. The process all started last January when I first met with Drake to start discussing the new 2025 X3, what it might look like, when it would be revealed, when I could order one, etc. I really appreciated Drake's honesty in not overpromising the timing. In the end, he was spot on, locking me in very early on the list for their first allocation. Once the 2025 was revealed, I changed my mind and decided to go with the 2024. All was fine with Drake, no pressure or frustration, just excitement that we found one I really liked that was ready to go in production. A few weeks later, there it was. Drake was patient, professional, and personal throughout the entire process. I've purchased a number of new cars over the years, but none of those experiences are comparable to the Sharpe BMW experience. I've soaked up the Owner's Manual and, with the help of Erika, have a pretty good feel for how everything works. While the technology is awesome, and can seem a bit overwhelming at first, it's actually pretty intuitive and fairly easy to pick up. Shawn was great in closing out the deal, with a patient explanation, but no pressure, re add-ons. The entire Sharpe BMW team did a great job. I cannot recommend them more highly.

The dealership broke my rim while changing out the tires. Had to haggle with the service technician (Jordan R) for several days before they would agree to repair my car. It was a total of 3 weeks before my car was returned to me. As a way to punish me for holding my ground and not paying for something they obviously damaged, I am not allowed to use a loaner vehicle from them again. I tried expressing my grievances to the service director, Ben Dekruyter. He told me he was going on vacation and would get back to me when he ... Read More

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DealerRater - Aug 12, 2024

The dealership broke my rim while changing out the tires. Had to haggle with the service technician (Jordan R) for several days before they would agree to repair my car. It was a total of 3 weeks before my car was returned to me. As a way to punish me for holding my ground and not paying for something they obviously damaged, I am not allowed to use a loaner vehicle from them again. I tried expressing my grievances to the service director, Ben Dekruyter. He told me he was going on vacation and would get back to me when he could. I have yet to hear back from him. Attached is the photo sent to me from the service technician trying to convince me the damage was done prior to the dealership picking up my car, driving it from Kalamazoo to Grand Rapids. What do you think? I think I will not trust this dealership. They take advantage of women, pushing unnecessary services for profit. In the end, they don't care about you or what it takes to retain good, paying customers. Is there anyone out there that still puts value on good customer service with integrity?

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Being my first time working with Sharpe bmw I have had a positive experience. They have a great team of professionals. Thank-you Ryan, Drake, and Erika for your excellent customer experience!

Very helpful and thorough.

My husband and I just picked up our 2025 X7 M60i and we absolutely love our new vehicle. The whole process of us building our X7 was a breeze because of Jeremy. We enjoyed working with him and his communication with us was top notch. We never felt pressured or rushed when we were in the early stages of looking at the X7. He made our experience a great one, which is primarily why we moved ahead with Sharpe BMW vs other BMW dealerships. We also really enjoyed working with Ryan and he gave us the run down on our ... Read More

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Google - Jun 23, 2024

My husband and I just picked up our 2025 X7 M60i and we absolutely love our new vehicle. The whole process of us building our X7 was a breeze because of Jeremy. We enjoyed working with him and his communication with us was top notch. We never felt pressured or rushed when we were in the early stages of looking at the X7. He made our experience a great one, which is primarily why we moved ahead with Sharpe BMW vs other BMW dealerships. We also really enjoyed working with Ryan and he gave us the run down on our vehicle, without overwhelming us with too much information. We really appreciated that. Thank you, Ryan! Typically, the financing part is the most boring-but Shawn was awesome. My husband and I enjoyed our conversations with him and his positive attitude. We loved hearing the stories of his daughter and he gave out a great dinner recommendation since we are not from the area. We had such a great experience working with Jeremy, Ryan and Shawn-thank you again! For anyone looking for a BMW, I highly recommend Sharpe BMW and specifically ask to work with these guys. They are the best.

I had a less than ideal customer service experience a few months back. However, the Service Manager, Jessica Wiersma remedied the situation via responsiveness and great communication. My most recent experience was with Jason Bigelow and he did an outstanding job. Highly recommend both of them, as well as Michael Seech in used cars.

Yesterday i picked up my M240i from the folks at Sharpe BMW, been a long anticipated conclusion of getting this beauty ordered from the factory alongside Ryan Schmall over there. Had some backups with the in-house ceramic coat, but cant fault that option for being popular, the results speak for themselves. She runs and drives as good as she looks, photos cannot do Thunder Night Metallic Purple the justice it deserves. Paperwork was quick, barring a small hitch which they got straightened out real fast, and even then i spent more time gawking at the car than signing papers. ... Read More

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Google - Jun 13, 2024

Yesterday i picked up my M240i from the folks at Sharpe BMW, been a long anticipated conclusion of getting this beauty ordered from the factory alongside Ryan Schmall over there. Had some backups with the in-house ceramic coat, but cant fault that option for being popular, the results speak for themselves. She runs and drives as good as she looks, photos cannot do Thunder Night Metallic Purple the justice it deserves. Paperwork was quick, barring a small hitch which they got straightened out real fast, and even then i spent more time gawking at the car than signing papers. Otherwise, if iDrive is a bit daunting to you: they have some cool in-house gurus to help you get accustomed to it. Definitely worth learning, as it slams MyChevrolet and uConnect into the ground as an infotainment system, you feel like you're flying the USS Enterprise.

Got my car serviced to see what was causing wiring issues. service was quick, staff was polite.

Can't beat the service!

Today I bought my second brand new car from the SHARPE family and I couldn’t be more satisfied. Everyone that works there is amazing, warm and kind.

We drove 120 miles to buy a 2023 760i from this dealer. Working with Jeremy Dutcher, the General Sales Manager, was a very satisfying experience. He had the car ready to test drive when we arrived. Even though I have owned a Cadillac, 2 Audi A8's, and a Porsche Panamera, I fell in love with the 760i in less than 5 miles on the test drive. His valuation of the A8 I traded was fair and we bought the 760i. When we picked it up, they treated us like a new car buyer. The car was perfect with a red bow in their ... Read More

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Google - Mar 29, 2024

We drove 120 miles to buy a 2023 760i from this dealer. Working with Jeremy Dutcher, the General Sales Manager, was a very satisfying experience. He had the car ready to test drive when we arrived. Even though I have owned a Cadillac, 2 Audi A8's, and a Porsche Panamera, I fell in love with the 760i in less than 5 miles on the test drive. His valuation of the A8 I traded was fair and we bought the 760i. When we picked it up, they treated us like a new car buyer. The car was perfect with a red bow in their delivery room. Erica sat with us in the car for 30 minutes training us on the operation and options. This is the nicest sedan I have ever owned. The dealership experience exceeded our highest expectations. If Sharpe has the car you want...buy it!

Had my second tech tutorial with Erika last night with my new 2024 X7. This is the fourth BMW Erika has helped me navigate through what could potentially be overwhelming. She is awesome, knowledgeable, patient and kind. Sharpe is very fortunate to have her on their team!

Stopped in over the weekend to get some help with some of the options with my car. Erica Agon was beyond amazing in helping out. Had no clue about half of the things the car could do but she took her time and was able to help me understand. Side note- didn’t even purchase the BMW there but they helped me anyway. Beyond a great experience!!!

I normally do not leave reviews, not sure why but I’m compelled to do so for Mrs. Regian Nathan . Its much more than just a place to trade and change once standard of living. It’s a platform that teaches all her investors how to be professional traders. I invest $1000 and earn $9,400 within a week, I am blessed to be apart of the trading platform my experience as been so amazing from starting to finish. I recommend Mrs. Regian Nathan for all your trading needs! contact her via Email [email protected] WhatsApp +1(571) 354-837

Great customer service

Ty op notch customer experience. Knowledgeable staff. Amazing cars. Excellent service. Clean and relaxing customer waiting area

If you looked up "the best example of customer service" in the dictionary you would find Jason Bigelow of Sharpe BMW

Best in class all the way around! Anthony best in sales with Jason and Lee being best in service! Love this place!

I take my car here to be repaired all the time. Great customer service great people.

I got a bunch of warnings on my BMW 300 Wednesday night. I had two doctors appointments Thursday morning followed by a busy afternoon at work. I spoke to Lee at 7 am and they towed my car which was still under warranty. My wife called Sharpe, then dropped me off at 5:30 pm. Lee had a line but gave me a shout, "Dr. Burcon, you are ready to go! No charge today." The car was running, cleaned inside and out, and all the warning lights were off. Watched their video explaining that it was just due to the drop in ... Read More

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Google - Dec 15, 2023

I got a bunch of warnings on my BMW 300 Wednesday night. I had two doctors appointments Thursday morning followed by a busy afternoon at work. I spoke to Lee at 7 am and they towed my car which was still under warranty. My wife called Sharpe, then dropped me off at 5:30 pm. Lee had a line but gave me a shout, "Dr. Burcon, you are ready to go! No charge today." The car was running, cleaned inside and out, and all the warning lights were off. Watched their video explaining that it was just due to the drop in temperatures. Nice ending to a difficult day. Thank you Lee. Made Jane Bang Bang Shrimp for dinner for driving me all over town, Dr Mike.

Mark Schurig in the service department went above and beyond. He truly cares about Sharpe customers, and it’s evident. He’s professional, knowledgeable, and kind. Thank you Mark and Sharpe!

Brett explained the new features very well and helped get the iPhone and profile added to the car. Car was clean and ready for pickup.

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Love those master mechanics.. Jarod Antonides gets the job done and does it well! It's always nice to run into the owner as well..such great people!!!

I am so impressed with the service Sharpe BMW provides, all constituents and technicians are very friendly and knowledgeable. I highly recommend Sharpe BMW to anyone in the market of car repair and purchase!

The sales staff was extremely helpful. Facilities are in great condition. The sales manager was fantastic as well.

Mark Schurig in service is excellent! His communication skills go above and beyond what you expect and I highly recommend working with him!

Everyone was very pleasant. Great experience.

I came from across the state and they made sure that everything was taken care of in my time there. I didn't need to come back or anything. Everything was taken care of for me. I tried a few other dealerships and they were the only ones who really took the time and patience to work with me on getting a car. I appreciated everyone that helped me during the process. Thanks Michael and everyone at the Sharpe team.

Service is key....only worked with Lee and he provides it. Also, communication is tip notch. You are told what to expect and how long it will take to complete work needed. I leave my car with confidence.