About Us

It's Our Promise: We Make Every Mile Memorable

You deserve a premiere experience every time you get behind the wheel of a Sharpe vehicle, and our family of employees works together to deliver it, from our carefully selected inventory and vehicle delivery service to our welcoming and convenient Business Development Center. Our non-commissioned sales experts give you everything you need to make an informed buying decision, and our financing know-how and tools make buying the car of your dreams a breeze. When it comes to service, our specialists give you and your vehicle the five-star treatment, whether it’s an oil change, tire rotation or something more involved.

Dealer Info

Phone Numbers:Sales Hours:
  • Mon9:00 AM - 8:00 PM
  • Tue9:00 AM - 6:00 PM
  • Wed9:00 AM - 6:00 PM
  • Thu9:00 AM - 6:00 PM
  • Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 3:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat - SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat - SunClosed

The SHARPE Story

An elite automotive journey, with a buying experience and quality service to match, from the day we meet throughout the life of your vehicle. That’s the promise built into our brands, backed by our family and proven over our 40 years in business.

The Sharpe dream was conceived in 1963. My father, George Sharpe Sr., spent years gaining invaluable industry knowledge selling cars with the hope to someday build a company with his own hands that mirrored his passion. In 1970, he married his loving wife Linda and started a beautiful family with three children, Blair, Nicole, and myself, George Jr.

Fast forward ten years to when the Sharpe family planted its roots in Grand Rapids, Michigan, where we quickly fell in love with the people and knew it was the community to make the dream a reality. First came Buick BMW in 1982, then Land Rover and Jaguar soon after. When the Buick franchise was sold, BMW was able to stay, along with the exciting addition of MINI to the Sharpe family.

For years, Sharpe has continued to establish the trust of West Michigan with a community first focus, putting its people before the purchase. Between 2015 and 2017, BMW, Land Rover and Jaguar have all seen facility updates providing state of the art showrooms and service centers for our loyal customers to get the best quality of care. With nearly thirteen acres, four buildings and more than 100,000 square feet of space, the Sharpe family is growing and has never been in a better position to provide you, the community, a premium car buying experience. We hope you’ll consider joining the family.


-George Sharpe Jr. President/General Manager

Our Inventory

We only carry brands that feature the finest details and most advanced technology. Our vehicles offer a safe, comfortable and enjoyable driving experience, whether new or pre-owned.

Our Team

From sales to service and maintenance, our trusted, non-commissioned sales team is committed to friendly, knowledgeable customer service the moment you enter our doors.
Get directions to one of our locations:
Sharpe Cars 42.912096, -85.640285.