Sharpe Events

Celebrate our 40th with us through upcoming events!


Our events give our clients the opportunity to experience a community of like-minded car enthusiasts. 


Check out our upcoming events and register!

Michigan International Auto Show

Thursday, February 3rd - Sunday, February 6th, 2022 DeVos Place

The Grand Rapids New Car Dealer Association invites you to the greatest annual opportunity to shop your next new car, view the hottest new vehicles and check out soon to be released models!

BMW iX & i4 Launch Event

Spring 2022
Sharpe BMW Showroom

This spring the new 2022 BMW iX & i4 models will be making their West Michigan debuts at our launch event.

More information coming soon!

Race Track Event

Fall 2022
Location: TBD

More information coming soon!

4th LRGR Off-Road Experience

October 2022
Location: TBD

Get ready to experience your Land Rover like you never have before. The 4th experience in our LRGR Off-Road Experience series will provide you with the opportunity to learn how to adventure with your Land Rover!

40th Anniversary Celebration Event

Saturday, August 6th, 2022
SHARPE Cars Campus

40 years ago in August SHARPE Cars was founded. We want to celebrate this 40th milestone with our clients. 

Mark you calendars for a day of celebration that you won’t want to miss!


Northwood International Auto Show

Thursday, September 22nd, 2022
Northwood University - Midland, MI

For the past 59 years, Northwood University has hosted the nation’s largest, outdoor exhibition for aftermarket companies and automotive brands. The Northwood University International Auto Show (NUIAS) has been completely student-led since its founding in 1964.


Although the event has passed, the memories live on. Check out highlights from our past events. 

3rd LRGR Off-Road Experience

Sunday, October 17th, 2021
Rouch Off-Road Vehicle Park - Sturgis, MI

The Third LRGR Off-Road Experience took place on Sunday, October 17th, 2021. Attendees learned about the off-roading capabilities of their Land Rover, how to approach different off-road terrain, and experience their Land Rover in its natural environment. 

2nd LRGR Off-Road Experience

Sunday, June 13th, 2021
Rouch Off-Road Vehicle Park - Sturgis, MI

The second iteration in the LRGR Off-Road Series took place on Sunday, June 13, 2021, at Rouch Off-Road Park in Sturgis, Michigan. Attendees of the event were able to experience their Land Rover in its natural environment – off the road! 

Jags & Java in Grand Rapids

Saturday, May 1st, 2021
JLR of Grand Rapids

The 2021 Jags & Java in Grand Rapids event took place on Saturday, May 1st at our Jaguar Grand Rapids dealership. The Jaguar Affiliates Group of Michigan (JAGM) and some of our Jaguar clients joined us for a morning filled with coffee, pastries, networking, and Jaguars!

Range Rover Inside Track Event

Saturday, January 8th, 2022
Land Rover Grand Rapids Showroom

The Range Rover Inside Track Event was an exclusive event before the official reveal of the new Range Rover to the global media and the rest of the world!

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