Our events give our clients the opportunity to experience a community of like-minded car enthusiasts.
Stay tuned for our upcoming events and register!
Join us for an electric unveiling! Get to know the first ever, all-electric BMW i5 eDrive4 and i5 M50. Experience luxury at its finest during this legendary evening.
Although the event has passed, the memories live on. Check out highlights from our past events!
We embarked on a fall color tour like no other! A 17 mile trail of beautiful fall colors, with some off-roading sprinkled in!
1,124 MINI Coopers gathered for MINI on the Mack, a parade across the Mackinac Bridge in St. Ignace, Michigan, in attempt to break the English-held world record for the largest-ever MINI Cooper parade. The parade is organized by MINI of Grand Rapids, with the support of MINI USA, and has become the perfect way to bring the community of car owners together!
The newest generation of BMW M hit the road to SHARPE BMW for the M Town Tour. You were able to put yourself in the driver’s seat of innovation and luxury. Test drove in the first performance hybrid model from BMW M to see what makes the XM stand out amongst stunners. Witnessed the breathtaking acceleration of the i4 M50 and got behind the wheel of the legendary M3 Competition!
The BMW Club 7 Event was a classy cocktail party unveiling the New 2023 BMW i7 and 7 Series.
A MINI Selfie Scavenger Photo Hunt around Grand Rapids in your MINI Cooper.
Experience your Land Rover like you never have before. The 5th LRGR Off-Road Experience series provided you the opportunity to learn how to adventure with your Land Rover!
The Grand Rapids New Car Dealer Association’s annual opportunity to shop your next new car, view the hottest new vehicles and check out soon to be released models!
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