PROUD TO BE YOUR DEALERSHIP

As a small business, we work hard every day at Sharpe Cars to create the best experience for our customers, be a great employer to our amazing team, and give back to the community we serve — but if you believe some of the latest commercials from national “online car buying” brands, you may think we’re movie villains 😂.

 

stereotypical sleazy car salesman

TV CAR DEALERS

friendly car salesman helping a customer

REAL CAR DEALERS

 

The truth is we can provide a much more convenient and confident online buying experience than any national used car website — which connect you with a national call-center — because our website connects you to an amazing local staff who care about you and want to build lifelong customer relationships.

 

THE BEST CAR BUYING (AND OWNING) EXPERIENCE

We’re here to help before, during, and long after your purchase — making sure you enjoy the full value of your investment and have all of your family’s vehicle needs taken care of for years to come.

car owner bringing a vehicle in for service at a dealership

A great car buying experience is just the beginning. Our team is here to help you have a great car owning experience.

Also, we have tons of new and used cars you can come see, test drive, and trust (like these!). Take a look around and let us know if you have any questions! Our job is to help neighbors like you drive happy with a vehicle (and monthly payment) you love.

 

 
EXPLORE VEHICLES ONLINE

New And Used Inventory Available

TAKE IT FROM OUR NEIGHBORS

We’re super proud of the car buying (and servicing) experiences we provide, and our #1 goal is creating happy customers in our community. Start your easy, transparent shopping experience now and see why people love working with our team online and in-store.

 
START SHOPPING LOCAL!

Check Out Our Great Deals

 
 

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Google Jul 11, 2024

Very helpful and thorough.

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Google Jun 23, 2024

My husband and I just picked up our 2025 X7 M60i and we absolutely love our new vehicle. The whole process of us building our X7 was a breeze because of Jeremy. We enjoyed working with him and his communication with us was top notch. We never felt pressured or rushed when we were in the early stages of looking at the X7. He made our experience a great one, which is primarily why we moved ahead with Sharpe BMW vs other BMW dealerships. We also really enjoyed working with Ryan and he gave us the run down on our ...

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Google Jun 14, 2024

I had a less than ideal customer service experience a few months back. However, the Service Manager, Jessica Wiersma remedied the situation via responsiveness and great communication. My most recent experience was with Jason Bigelow and he did an outstanding job. Highly recommend both of them, as well as Michael Seech in used cars.

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Google Jun 13, 2024

Yesterday i picked up my M240i from the folks at Sharpe BMW, been a long anticipated conclusion of getting this beauty ordered from the factory alongside Ryan Schmall over there. Had some backups with the in-house ceramic coat, but cant fault that option for being popular, the results speak for themselves. She runs and drives as good as she looks, photos cannot do Thunder Night Metallic Purple the justice it deserves. Paperwork was quick, barring a small hitch which they got straightened out real fast, and even then i spent more time gawking at the car than signing papers. ...

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Google May 24, 2024

Got my car serviced to see what was causing wiring issues. service was quick, staff was polite.

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Google May 15, 2024

Can't beat the service!

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Google Apr 20, 2024

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Google Mar 30, 2024

Today I bought my second brand new car from the SHARPE family and I couldn’t be more satisfied. Everyone that works there is amazing, warm and kind.

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Google Mar 29, 2024

We drove 120 miles to buy a 2023 760i from this dealer. Working with Jeremy Dutcher, the General Sales Manager, was a very satisfying experience. He had the car ready to test drive when we arrived. Even though I have owned a Cadillac, 2 Audi A8's, and a Porsche Panamera, I fell in love with the 760i in less than 5 miles on the test drive. His valuation of the A8 I traded was fair and we bought the 760i. When we picked it up, they treated us like a new car buyer. The car was perfect with a red bow in their ...

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Google Mar 26, 2024

Had my second tech tutorial with Erika last night with my new 2024 X7. This is the fourth BMW Erika has helped me navigate through what could potentially be overwhelming. She is awesome, knowledgeable, patient and kind. Sharpe is very fortunate to have her on their team!

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Google Mar 26, 2024

Stopped in over the weekend to get some help with some of the options with my car. Erica Agon was beyond amazing in helping out. Had no clue about half of the things the car could do but she took her time and was able to help me understand. Side note- didn’t even purchase the BMW there but they helped me anyway. Beyond a great experience!!!

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Google Mar 21, 2024

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Facebook Mar 9, 2024

I normally do not leave reviews, not sure why but I’m compelled to do so for Mrs. Regian Nathan . Its much more than just a place to trade and change once standard of living. It’s a platform that teaches all her investors how to be professional traders. I invest $1000 and earn $9,400 within a week, I am blessed to be apart of the trading platform my experience as been so amazing from starting to finish. I recommend Mrs. Regian Nathan for all your trading needs! contact her via Email [email protected] WhatsApp +1(571) 354-837

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Google Feb 21, 2024

Great customer service

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Google Jan 24, 2024

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Google Jan 12, 2024

Ty op notch customer experience. Knowledgeable staff. Amazing cars. Excellent service. Clean and relaxing customer waiting area

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Google Jan 9, 2024

If you looked up "the best example of customer service" in the dictionary you would find Jason Bigelow of Sharpe BMW

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Google Jan 2, 2024

Best in class all the way around! Anthony best in sales with Jason and Lee being best in service! Love this place!

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Google Dec 16, 2023

I take my car here to be repaired all the time. Great customer service great people.

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Google Dec 15, 2023

I got a bunch of warnings on my BMW 300 Wednesday night. I had two doctors appointments Thursday morning followed by a busy afternoon at work. I spoke to Lee at 7 am and they towed my car which was still under warranty. My wife called Sharpe, then dropped me off at 5:30 pm. Lee had a line but gave me a shout, "Dr. Burcon, you are ready to go! No charge today." The car was running, cleaned inside and out, and all the warning lights were off. Watched their video explaining that it was just due to the drop in ...

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Google Dec 14, 2023

Mark Schurig in the service department went above and beyond. He truly cares about Sharpe customers, and it’s evident. He’s professional, knowledgeable, and kind. Thank you Mark and Sharpe!

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DealerRater Nov 21, 2023

Brett explained the new features very well and helped get the iPhone and profile added to the car. Car was clean and ready for pickup.

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Google Nov 16, 2023

Love those master mechanics.. Jarod Antonides gets the job done and does it well! It's always nice to run into the owner as well..such great people!!!

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Google Oct 30, 2023

I am so impressed with the service Sharpe BMW provides, all constituents and technicians are very friendly and knowledgeable. I highly recommend Sharpe BMW to anyone in the market of car repair and purchase!

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Google Oct 23, 2023

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Google Sep 26, 2023

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Google Sep 22, 2023

The sales staff was extremely helpful. Facilities are in great condition. The sales manager was fantastic as well.

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Google Aug 2, 2023

Mark Schurig in service is excellent! His communication skills go above and beyond what you expect and I highly recommend working with him!

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Google Aug 1, 2023

Everyone was very pleasant. Great experience.

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Google Jul 28, 2023

I came from across the state and they made sure that everything was taken care of in my time there. I didn't need to come back or anything. Everything was taken care of for me. I tried a few other dealerships and they were the only ones who really took the time and patience to work with me on getting a car. I appreciated everyone that helped me during the process. Thanks Michael and everyone at the Sharpe team.

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Google Jul 6, 2023

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Google Jun 30, 2023

Service is key....only worked with Lee and he provides it. Also, communication is tip notch. You are told what to expect and how long it will take to complete work needed. I leave my car with confidence.

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Google Jun 27, 2023

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Google Jun 22, 2023

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Google Jun 21, 2023

Took my car in back in February or maybe March. Anyways, I had some issues pertaining to my 2011 bmw 335xi where the vehicle would stall randomly. Dropped it off overnight and was texted the very next morning acknowledging my appointment and description of concerns. Jason Bigelow and his staff knocked it out of the park. Not too pushy on the sale of items that were directly needed, and explained the situation in detail. I didn't get my vehicle repaired through them (too expensive) repaired myself instead. Their diagnosis was on point, and my vehicle continues to drive amazing. The ...

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Google Jun 16, 2023

A big thank you to Jordan R. - I came in for the first time to bring my car in for an oil change. I had my 2 children with me. Jordan patiently answered all my questions and explained what other service needed to be done. The wait time was likely going to be a bit - but we were pleasantly surprised when Jordan showed up less than an hour later letting us know we were all set. That meant a lot to me considering I had my kids with me. He was very friendly and professional and I really appreciated ...

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Google Jun 15, 2023

Great modern and formal showroom, and staff are always cordial and respectful. While repairs are somewhat costly, it is a dealership, so I trust the work that they do, and have done for me. I had to have a recall service done, and it was done quickly and efficiently.

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Facebook Jun 6, 2023

Magnificent trading platform and great overall trading experience, I have been using this broker service for quite some time and I am truly satisfied with the services, Swift withdrawals and prompt customer service Perfect and honest broker company, I really had a great time trading with this broker company Withdrawal is fast and services are all efficient i invested $1,000 and made a profit of $11,150 within a week, if you are looking for a good forex trader quickly contact Mrs. Melissa Lepore Via, Telegram: @MelissaCryptoFX WhatsApp: +1 (707) 518-3583 Email: [email protected]

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Google Jun 3, 2023

This is my first time dealing with this particular BMW dealership. I found a car that I wanted to test drive and ended up driving it 3 or 4 days later. Sander, My salesman was not available for the day of my test drive so I dealt with Jeremy, the sales manager, who was very informative and patient. I decided to sign for the car and give a deposit and pick up the car several days later. I finally did meet my original sales person who is very knowledgeable and was able to facilitate the sale of my M5. My experience was ...

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Google May 15, 2023

My wife and I had been searching for a SUV that would seat seven, and we decided on a BMW X7. Client Advisor Sander Hol was greatly helpful in the process; listening to us, answering our questions, and truly serving as an advisor. After our purchase of a certified X7, the staff "BMW Genius" Erika Agon patiently worked with us to understand this amazing car. We made the right decision!

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Google Apr 27, 2023

I drove up from Kalamazoo because our local dealer blew me off. While the process of buying a car anywhere is fairly stressful, I had an overall excellent experience with Sharpe while purchasing a 5-series BMW. They’ve treated me with the utmost respect and corrected any issues I’ve encountered very quickly. I will be coming back in the future and I highly recommend Sharpe BMW.

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Google Apr 15, 2023

I loved my experience of purchasing my MINI Cooper at Sharpe BMW! I was treated like royalty which included red carpet treatment and a huge bow on top of my beautiful new car inside the dealership! It was such a fun experience!!! Michael Miller was an awesome sales person to work with and he helped me with my gazillion questions throughout my shopping experience. Thank you, Michael!

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Google Apr 3, 2023

Great staff fast service very friendly and won't take u for that extra bucks they ain't out to take ur dollar they help save when they can and they jump right into helping you no wait time very staffed so can pull it off nice family orientated aura about the place it makes u feel homely almost

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Google Mar 17, 2023

BMW is a quality product and Sharpe made it seemless to purchase a luxury vehicle

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Google Mar 3, 2023

My experience with sharpe bmw start build car to taking delivery was amazing , no pressure with sale team , Michael Seech he understands what we need. Help me to build my car start to finish taking delivery in the less 3 week we are super happy with sharpe bmw . Will purchase again - thank you

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Google Feb 9, 2023

My experience with Sharpe (specifically Michael Seech) was terrific. Michael was easy to work with and I would definitely work with him again as well as recommend him to everyone.

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Google Jan 29, 2023

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Google Jan 22, 2023

Highly recommend Sharp BMW! We brought our 2011 MINI Cooper in for service and decided not to invest $ into repairing the vehicle. Ben, the service manager, went above and beyond informing us of all our options and ultimately hooked us up with Shaun in sales. Shaun answered all our questions, he was so friendly, very informative, and found us a new 2023 MINI Cooper that was the perfect fit for us. Our experience with each member of their team was incredible, from service to sales to financing. Wonderful people! A huge thank you to the Sharpe BMW team!

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Google Jan 18, 2023

We've just purchased our 5th BMW, this time a previously owned X3 M40i from Sharpe in Grand Rapids. First of all, it's a great car. And equally important, our Client Advisor Sander Hol was very knowledgeable, truly interested in finding the right car for us and made the transaction transparent, easy and fast. His effort was complemented by their BMW Genius Erika Agon who taught us about all of the capabilities and settings for the X3 ( and she even taught us a few new things about our 2021 X5, too!). Additionally, we have had our other BMWs serviced ...

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Google Jan 17, 2023

Awesome experience buying my BMW 440 Appreciate the professionalism and assistance in purchasing my vehicle. Highly recommend sharpe BMW

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DealerRater Jan 14, 2023

I bought a BMW 540i from out of state and worked with Richard. He was super professional and helped make the process seamless from start to finish in 24 hours. I 100% recommend working with this group.

Read at DealerRater

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Google Jan 10, 2023

Clean facility, complimentary beverages while you wait, professional staff.

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Google Jan 9, 2023

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Google Dec 9, 2022

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Google Nov 25, 2022

Professional and responsive service provided by BMW Client Advisor John Sergeant. General Sales Manager Jason Deutsch and BMW Sales Manager Jeremy Dutcher provided additional assistance. Love my pre-owned 750i XDrive. Thanks Sharpe Team. Happy Holidays!

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Google Nov 18, 2022

My first BMW ever, in 2012 was maintained by the team at Sharpe. (Jason B.) I returned to them in 2022 and had them service my car, they did an amazing job of informing me of the work that needed to be done (via a nifty video) and then promptly sent me a detailed invoice of all the tasks they completed. It was a quick process and they paid attention to detail, probably my best experience with a BMW service center by far. I have a pre-paid maintenance plan with BMW Ultimate care, so it felt great to walk away with a $0.00 ...

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Google Nov 11, 2022

UPDATED 11/14/22: After talking with Jeremy on the phone, we scheduled an appointment and had my trade-in car appraised. After getting the appraisal Jeremy started working on getting me a lower payment and he succeeded after taking some money off the car. Its never been clearer to me that the Sharp Dealerships goal is not to optimize profits, but to serve the community and help people get their dream cars!

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Google Oct 24, 2022

I have been a customer of Sharpe for 25 years. Going through a number of models, BMW has been a favorite choice as a daily driver. Purchasing a 540xi in March 2022 reinforced the kindred spirit. Last week I had a scheduled oil change performed. Half mile down the road, “low oil pressure sensor” illuminated. Shut down the engine immediately. I turned the car around and headed back to Sharpe. Jason Bigelow (long time employee) took the car and had it inspected. A gasket ring on the oil filter pinched against the seating. Creating a gap to leak. It was rectified and ...

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Google Oct 17, 2022

Very helpful staff when we were looking for a new Range Rover.

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Google Oct 4, 2022

After searching for a new SUV I visited Sharp. I was greeted by one of their client advisors, Drew VandenToorn. Drew is the most knowledgeable car associate I have ever met, and was helpful every step of the purchase process. He is also very customer service focused and continues to offer superior service even after owning the car for a few months. I would recommend Drew for any BMW car purchase! My husband and I have been so impressed!

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Google Oct 4, 2022

They say the BMW is the ultimate driving machine. I would say that my experience w Sander Hol and the team at Sharpe BMW was the ultimate customer service experience! From our first test drive all the way through purchase was, dare I say, all pleasure and no pressure. Everyone at the dealership was so helpful in answering all of our questions and did a great job at helping us figure out the right vehicle for our family. This experience definitely exceeded our expectations!

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Google Sep 13, 2022

Loving my new 2023 BMW 430i, thanks to Drew Vandentoorn. He truly is a BMW Genius! Drew was there for us throughout the entire process, from initiation through delivery. There isn't a tech question he can't answer. Great salesman and wonderful dealership to work with!

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Google Aug 30, 2022

I had a great experience working with John. He made everything easy and stress-free. I was unable to find a ride to pick up my X3M Competition from dealer. John organized a driver to pick me up from work and transport me to the dealership! Great customer care! Thanks, John!!!

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Google Aug 30, 2022

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Google Aug 8, 2022

Jeremy at Sharpe BMW went above and beyond for us last week! We were on our way to Harbor Springs from Chicago in our 330i when we experienced a blow out of our left front tire after hitting a pot hole on 131. It was 3:15 PM on Saturday when we limped into a gas station on our run flat tire. BMW roadside service sent a tow truck to bring the care back to Sharpe which would be closed by the time we got there. We called the dealership and were put through to Jeremy who was very sympathetic to our plight. ...

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Google Jul 18, 2022

Parts counter was not bad

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Google Jul 3, 2022

Sharpe BMW awesome place. Friendly and A+ customer service. We love our New 2022 BMW X5 SUV. Yes recommend !!! Thanks 👍

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Google Jun 26, 2022

We’ve looked at several cars in the past week and spoken with several salesman and sales managers who were very difficult to work with and made it a hassle. We found a used car online on Sharpe’s lot — a 3 hour drive from home — and called to make sure it was available before making the drive to check it out. From the first moment Drew answered the phone to the final handshake as he handed us the keys, he was beyond AMAZING to work with! Drew made buying a car super easy. He walked us through the process, helped ...

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Google Jun 22, 2022

I wanted to take time to appreciate Salesman superstar John at Sharpe BMW. He was the best salesman ever! He listened to my concerns and was super fast at getting me approved. He communicated with me throughout the whole process and made this grown man feel like dreams can come true. I’m not sure if I was in Michigan or Disney world!! He got me my BMW i8 of my dreams! Thank you and always ask for John!!!

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Google May 17, 2022

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Google May 16, 2022

Aaron Arraut at Sharpe provided the best vehicle purchasing experience I have ever had. I still can't believe it was only his second week! From start to finish, Aaron and the rest of the Sharpe team were very low pressure, knowledgeable, and overall the most professional team I have had the pleasure of working with. Where most people in sales would push to make a sale and move on the next customer, Aaron sought to make sure I was making the correct decision that fit my needs and current situation. You will not be disappointed by visiting Aaron and ...

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Google May 7, 2022

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Google Apr 30, 2022

Drew was so amazing! Great during the test drive making both of us feel comfortable. He knows so much about the cars and has a genuine passion for cars and what he is selling. Go see Drew for a pressure free experience with great excitement.

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Google Apr 28, 2022

Michael Seech made us extremely comfortable with his approach, knowledge, and follow-up. His ability to review features was top-notch. He checked out and fulfilled any request we had. His demeanor and approachability make asking questions easy and the answers are complete! We are glad to have developed the relationship and look forward to many more years of dealing with Michael.

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Google Apr 20, 2022

Ordered a 2022 BMW from John Sergeant. Overall, the experience was very good and I highly recommend him for sales at Sharpe BMW. He communicates well and often which is important when ordering a new vehicle. Also, Drew Vandentoorn was exceptionally helpful with the technology upon delivery. Shawn Ruger handled the financial closing and is quite friendly and competent. Overall we’re delighted with our experience at Sharpe BMW. Well run business with dedicated employees. Great family oriented place to do business. Will definitely refer my family and friends!

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Google Apr 19, 2022

Picked up my 2022 BMW X5 a few days ago. It's the first time I custom build a car. My sales person Michael Seech has been very helpful throughout the whole process. He kept me posted throughout the process and answered all of my questions timely. Highly recommend!

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Google Mar 30, 2022

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Google Mar 18, 2022

I am so happy with this place. I would recommend taking your auto to them for whatever it needs staff and the tech are great

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Google Feb 18, 2022

I bought a 2022 BMWx5 here, I have been to many BMW dealerships, this is the only one that has not raised prices, I am very happy and trust them, thank you Michael.

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Google Feb 18, 2022

I just recently purchased a used Lincoln MKZ from Sharpe BMW. Bob Fairchild was the Sales Professional that helped me along with his manager Shawn Ruger. Both gentlemen were polite and very informative, they took care of me and helped to get me in the car that I wanted. I LOVE my 2018 MKZ. Anyone out there that reads my review and you're unsure about where to purchase a new or used vehicle look no further Sharpe IS the place to go they'll treat you like Family and in the end you'll have the vehicle that you want ...

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Google Jan 30, 2022

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Google Jan 29, 2022

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Google Jan 27, 2022

What a great experience. I was looking for specific car and I found it online at Sharpe BMW. I spoke with Shaun Waid. He answered all of my questions, checked on everything for me, set me up with Mary that handles financing. It was a such a smooth experience. Mind you, we drove from the Metro Detroit area to Grand Rapids, MI to pick up my car. The car was pristine! I would recommend this dealership to everyone. It was well worth the drive. Thanks again to Shaun and Mary!!!!

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Google Jan 22, 2022

Just brought a BMW X3 xDrive 30i today at Sharpe and it was the best experience of customer service ever. John was fantastic he made the process so smooth and simple. He answer all my questions and concerns and made me feel at ease. Everyone one was so friendly and courteous and helpful. If you looking to purchase a BMW please stop at Sharpe you will not be disappointed. Don't forget to ask for John and if I could give it a 10 star rating by all mean it would be well deserved.

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Google Jan 19, 2022

I purchased my M6 from Sharpe BMW - the only BMW dealership that doesn't seem to hike up their prices even in this market. No hidden fees. DAN ERDEI is your go to guy! He will make sure you are 100% satisfied with your experience at Sharpe BMW. Thank you so much Dan, for your professionalism, courtesy, and for all your help even weeks after I left your lot.

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Google Jan 18, 2022

Mike was super helpful

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Google Jan 11, 2022

Had a very good experience with Daniel Erdei. Low pressure but very knowledgeable about BMW’s products. The worst thing a car sales person can be is high pressure.

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Google Dec 27, 2021

Jason Bigelow was very friendly. Fast service. Great employees. They made me feel welcomed. Jason Bigelow genuinely wanted to help me get my car back on the road. Thanks Sharpe!

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Google Dec 27, 2021

Just leased a 2021 BMW from Sharpe. Worked with John, who was curious, patient, and professional. He focused on learning what was important to me to match me with the vehicle that best met my needs and wants. There were challenges on my end that caused delays. (Buying new house). John never tried to rush the deal through to close the sale, was empathetic, and kept me updated on my options. He ensured I was able to secure a vehicle, which given limited inventory (nationwide - not just at Sharpe), was greatly appreciated. An example of John focusing on what was ...

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DealerRater Dec 23, 2021

Very professional, friendly and open, competent sales staff, large selection of autos., very good presentation of the product.

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Google Dec 20, 2021

My sales representative couldn’t have been more helpful and courteous! Michael made the experience easy and straightforward. It’s always a pleasure working with Sharpe BMW!

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DealerRater Dec 14, 2021

Jason Bigelow made one of the hardest days for me so much better. This is the anniversary of my husband's death. Garrett had many BMW cars. Jason has been there to fully listen and solve all the situations that we have had before Garrett died, during his many trips to Ann Arbor and after he died for me. Today Jason added the 2 X LED Logo lights and stem caps to my car, did a hand wash of the vehicle and would not let me be charged for this added service. The personnel in sales parts were though, quick and ...

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Google Dec 7, 2021

The car buying experience was extra stressful based on the low availability of cars. Once I went to Sharpe, Daniel made the car buying experience so easy, the process was very smooth and Daniel kept me in the loop throughout the purchase, very good communication. I would definitely recommend Sharpe BMW and ask for Daniel.

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Google Dec 2, 2021

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Google Nov 19, 2021

I worked with John Sergeant on building the perfect M340i. I couldn’t have had a better person to help me through the process. Ordering was super fast and easy, and the pickup process was even quicker. Even with the chip shortage causing a slow down, I still received the car in a pretty short amount of time. Thanks John and Sharpe for the great experience.

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Google Nov 18, 2021

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Google Nov 13, 2021

Just took delivery on a 2022 X3 m40i. Couldn’t believe we were able to get exactly what we wanted in this time of so limited availability of cars. This is due to the excellent above and beyond work of Dan Erdei. We have leased many BMWs from Sharpe and have always been more than satisfied. As always Dan Erdei took amazing care of us and all at Sharpe were great to deal with.

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Google Nov 10, 2021

Tremendous service. John was extremely helpful and was willing to take the time to talk through the details of both the car and possible finances pre purchase. The purchase process was quick and easy and we felt comfortable and at ease the entire time. Would highly recommend Share BMW for any future vehicle needs.

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Google Oct 26, 2021

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Google Sep 23, 2021

Michael Seech helped me find the perfect car for the amount of driving I do. I wanted something sporty that was still comfortable while driving long distances. He was very knowledgeable about all of the vehicles on the lot and ultimately ended up finding me something not even available on the market. If you have been looking for a new car and don't know where to start, I suggest walking up to his desk! Thanks, Michael!

Sharpe Cars 42.912096, -85.640285.