EXPERIENCE OUR COMMUNITY OF CLIENTS

Our events give our clients the opportunity to experience a community of like-minded car enthusiasts. 

UPCOMING EVENTS:

Stay tuned for our upcoming events and register!

Defender Off-Road Event

Sunday, June 23rd 2024
Rouch Off-Road Park, Sturgis, MI

Join us for the 6th annual Land Rover Grand Rapids Off-Road Event! This is a great opportunity to experience the capabilities of your vehicle. Our team will guide you up hills, over rocks and through the mud. You won’t want to miss it!! 

MINI on the Mack 2025

August 1st-2nd, 2025

1,124 MINI Coopers gather for MINI on the Mack. A parade across the Mackinac Bridge in St. Ignace, Michigan, in attempt to break the English-held world record for the largest-ever MINI Cooper parade. The parade is organized by MINI of Grand Rapids, with the support of MINI USA, and has become the perfect way to bring the community of car owners together!

PAST EVENTS:

Although the event has passed, the memories live on. Check out highlights from our past events!

Cars & Coffee

Saturday, May 18, 2024
Land Rover Grand Rapids Showroom

The 2024 Range Rover Sport brings a host of new changes and upgrades to the Range Rover family. Join us Saturday, May 18th to learn about the new Range Rover Sport and the entire Land Rover line-up

Old Glory Relay

Tuesday, May 14, 2024
SHARPE BMW

The 10th annual Old Glory Relay, presented by Team RWB and BMW, is a national movement showcasing the strength, grit, and commitment of American veterans in support of their wellbeing. Hundreds of veterans and supporters will unite to take a single American flag more than 1,600 miles through 6 states! To celebrate the arrival of the flag, BMW is excited to host a “BMW Rally Stop” 

BMW i5 Premiere Night

Wednesday, December 13, 2023
SHARPE BMW Showroom

An electric unveiling! Learned the details of the first ever, all-electric BMW i5 eDrive4 and i5 M50. Experienced luxury at its finest during this legendary evening.

Off-Road Scenic Color Tour

Sunday, October 15, 2023
Tin Cup Springs ORV Trail

We embarked on a fall color tour like no other! A 17 mile trail of beautiful fall colors, with some off-roading sprinkled in! 

MINI on the Mack

August 4th - August 5th, 2023
St. Ignace, MI

1,124 MINI Coopers gathered for MINI on the Mack, a parade across the Mackinac Bridge in St. Ignace, Michigan, in attempt to break the English-held world record for the largest-ever MINI Cooper parade. The parade is organized by MINI of Grand Rapids, with the support of MINI USA, and has become the perfect way to bring the community of car owners together!

BMW M Town Tour

July 29, 2023
SHARPE BMW

The newest generation of BMW M hit the road to SHARPE BMW for the M Town Tour. You were able to put yourself in the driver’s seat of innovation and luxury. Test drove in the first performance hybrid model from BMW M to see what makes the XM stand out amongst stunners. Witnessed the breathtaking acceleration of the i4 M50 and got behind the wheel of the legendary M3 Competition!

MINI Summer of Drive Test Drive Event: Bringing the Game to the Streets

June 17, 2023
MINI of Grand Rapids

A MINI Selfie Scavenger Photo Hunt around Grand Rapids in your MINI Cooper. 

5th Land Rover Off-Road Experience

May 7, 2023
Rouch Off-Road Park, Sturgis, MI

Experience your Land Rover like you never have before. The 5th LRGR Off-Road Experience series provided you the opportunity to learn how to adventure with your Land Rover!

BMW Club 7 Event

April 20, 2023
SHARPE BMW Showroom

The BMW Club 7 Event was a classy cocktail party unveiling the New 2023 BMW i7 and 7 Series.

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