EXPERIENCE OUR COMMUNITY OF CLIENTS

Our events give our clients the opportunity to experience a community of like-minded car enthusiasts. 

UPCOMING EVENTS:

Stay tuned for our upcoming events and register!

MINI Mystery Motor Rally

Saturday, August 24th, 2024
MINI of Grand Rapids

Join us for our first ever Motor Mystery Rally Event! Play the game ‘Clue’, but with a MINI Cooper plot twist! Stop by MINI of Grand Rapids August 24th between 8am-10am to pick up your Mystery Kit! 

*no MINIs were harmed in the making of this game*

Register Now!

MINI on the Mack 2025

August 1st-2nd, 2025

1,124 MINI Coopers gather for MINI on the Mack. A parade across the Mackinac Bridge in St. Ignace, Michigan, in attempt to break the English-held world record for the largest-ever MINI Cooper parade. The parade is organized by MINI of Grand Rapids, with the support of MINI USA, and has become the perfect way to bring the community of car owners together!

Stay Tuned!

PAST EVENTS:

Although the event has passed, the memories live on. Check out highlights from our past events!

Defender Off-Road Event

Sunday, June 23rd 2024
Rouch Off-Road Park, Sturgis, MI

The 6th annual Land Rover Grand Rapids Off-Road Event! As always, it is a great opportunity to experience the capabilities of your vehicle. Our team guides you up hills, over rocks and through the mud. Don’t miss the next event!

View Highlights!

Cars & Coffee

Saturday, May 18, 2024
Land Rover Grand Rapids Showroom

The 2024 Range Rover Sport brings a host of new changes and upgrades to the Range Rover family. Learned about the new Range Rover Sport and the entire Land Rover line-up

Old Glory Relay

Tuesday, May 14, 2024
SHARPE BMW

The 10th annual Old Glory Relay, presented by Team RWB and BMW, is a national movement showcasing the strength, grit, and commitment of American veterans in support of their wellbeing. Hundreds of veterans and supporters united to take a single American flag more than 1,600 miles through 6 states! To celebrate the arrival of the flag, SHARPE BMW hosted a “BMW Rally Stop” 

View Highlights!

BMW i5 Premiere Night

Wednesday, December 13, 2023
SHARPE BMW Showroom

An electric unveiling! Learned the details of the first ever, all-electric BMW i5 eDrive4 and i5 M50. Experienced luxury at its finest during this legendary evening.

View Highlights!

Off-Road Scenic Color Tour

Sunday, October 15, 2023
Tin Cup Springs ORV Trail

We embarked on a fall color tour like no other! A 17 mile trail of beautiful fall colors, with some off-roading sprinkled in! 

View Highlights!

MINI on the Mack

August 4th - August 5th, 2023
St. Ignace, MI

1,124 MINI Coopers gathered for MINI on the Mack, a parade across the Mackinac Bridge in St. Ignace, Michigan, in attempt to break the English-held world record for the largest-ever MINI Cooper parade. The parade is organized by MINI of Grand Rapids, with the support of MINI USA, and has become the perfect way to bring the community of car owners together!

View Highlights!

BMW M Town Tour

July 29, 2023
SHARPE BMW

The newest generation of BMW M hit the road to SHARPE BMW for the M Town Tour. You were able to put yourself in the driver’s seat of innovation and luxury. Test drove in the first performance hybrid model from BMW M to see what makes the XM stand out amongst stunners. Witnessed the breathtaking acceleration of the i4 M50 and got behind the wheel of the legendary M3 Competition!

Watch Video Recap!

MINI Summer of Drive Test Drive Event: Bringing the Game to the Streets

June 17, 2023
MINI of Grand Rapids

A MINI Selfie Scavenger Photo Hunt around Grand Rapids in your MINI Cooper. 

View Highlights!

5th Land Rover Off-Road Experience

May 7, 2023
Rouch Off-Road Park, Sturgis, MI

Experience your Land Rover like you never have before. The 5th LRGR Off-Road Experience series provided you the opportunity to learn how to adventure with your Land Rover!

View Highlights!

BMW Club 7 Event

April 20, 2023
SHARPE BMW Showroom

The BMW Club 7 Event was a classy cocktail party unveiling the New 2023 BMW i7 and 7 Series.

View Highlights!

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