BMW Showroom


The BMW showroom space invites customers to explore BMW products in a welcoming, relaxed atmosphere.  Comfortable client advisor spaces are barrier free and empower flexible interactions between advisors and clients.  Drawing inspiration from the Bauhaus school and famed German-American architect Ludwig Miles van der Rhoe, the exterior façade features offset and layered roof and wall slabs to create a precise yet dynamic environment.

Because modern cars are equipped with so much technology, Sharpe has implemented a BMW Genius desk at the entrance of the showroom.  The Genius is there to help you understand vehicle features before a sale, during a test drive, and after purchase.  Modeled after the similar role in Apple stores, BMW Geniuses are non-commissioned advisors there to answer your questions.

Like BMW vehicles, the state-of-the-art lounge area allows for premium comfort.  Amenities within the BMW lounge area include:
●  New greeter desk will allow Sharpe advisors to direct clients throughout the dealership  
●  Expanded coffee bar with high­top seating   
●  Larger, more comfortable lounge seating area   
●  Charging stations, abundant access to power and free wifi   
●  Individual enclaves will allow for private phone calls while waiting for service  
●  Kid zone with smaller­scale furnishings and toys  
●  Elegant, refined restroom areas with changing stations and environmentally­friendly  hand driers  
●  Easy access to BMW accessories and parts.       

The car delivery area is situated in a private, climate-controlled indoor environment alongside the main showroom.  This separation gives clients the opportunity to familiarize themselves with their new vehicle without distractions and communicates personal appreciation and exclusivity.  Clients are able to drive their new cars from the showroom directly onto the lot.  

Progressive AE was the architect and Pioneer Construction headed construction management. 

The Barton Group served as the owner's representative.


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