About Sharpe

At Sharpe, We Make Every Mile Memorable. Our family owned and operated dealerships have been located in the heart of West Michigan, our home, for the past 35 years. In that time, we've taken great pride in passionately providing our community with four premium driving experiences through BMW, MINI, Land Rover and Jaguar. Sharpe is committed to making your car buying experience the best it can possibly be and creating a lasting relationship that can grow for years to come.

The Sharpe Promise

We know you have choices. So why Sharpe? We guarantee our commitment to you and we do that by upholding our pledge to the Sharpe Promise. No matter if it's new or used, we take pride in delivering a premium experience, without compromise. It drives us to deliver unyielding respect for our customers and service. Here's how:

  • 10/10 Guarantee - The guarantee includes free replacement of brakes, bulbs, belts, battery, hoses, spark plugs and wiper blades during the first 10 months or 10,000 miles.

  • 7 Day Money Back Guarantee - If for any reason you are not happy with your pre-owned vehicle, we will take it back within 7 days or 350 miles of the purchase date.

  • Value Price: One Low Price Everyday - Whether you're looking to purchase today or tomorrow, you get the same price, up front, in writing, everyday.

  • Real Cash Value for Your Trade - Before you start to shop, let us appraise your vehicle and offer you a cash value for your trade. Even if you don't buy from us, we'll still purchase your vehicle for that same cash value.

  • Non-Commissioned, Professional Sales Team - Our Sales Team does not receive commission based on the value of the vehicles they sell. This pay plan allows our Sales Team the opportunity to focus on finding the vehicle that best suits your needs.

  • No Additional Cost - This program is offered to you with no additional cost.

At Sharpe, our commitment extends far beyond the purchase. Mile after mile, visit after visit, we'll support you over the life of your vehicle with the same premium treatment you experienced on day one.

From Our Family To Yours

The Sharpe dream was conceived in 1963. My father, George Sharpe Sr., spent years gaining  invaluable industry knowledge selling cars with the hope to someday build a company with his own hands that mirrored his passion. In 1970, he married his loving wife Linda and started a beautiful family with three children, Blair, Nicole, and myself, George Jr.

Fast forward ten years to when the Sharpe family planted it roots in Grand Rapids, Michigan, where we quickly fell in love with the people and knew it was the community to make the dream a reality. First came Buick BMW in 1982, then Land Rover and Jaguar soon after. When the Buick franchise was sold, BMW was able to stay, along with the exciting addition of MINI to the Sharpe family.

For years, Sharpe has continued to establish the trust of West Michigan with a community first focus, putting its people before the purchase. Between 2015 and 2017, BMW, Land Rover and Jaguar have all seen facility updates providing state of the art showrooms and service centers for our loyal customers to get the best quality of care. With nearly thirteen acres, four buildings and more than 100,000 square feet of space, the Sharpe family is growing and has never been in a better position to provide you, the community, a premium car buying experience. We hope you'll consider joining the family.

Take a Glimpse